SAMSUNG (Campaign)

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A prototype developed in-house.

MADRAS DYSLEXIA ASSOCIATION (Campaign))

Dyslexia on Display
Search ads raised awareness about the signs of dyslexia.
Search ads raised awareness about the signs of dyslexia.
Users could generate their dyslexic names with just a tap.
Users could generate their dyslexic names with just a tap.
Influencers lent their names to the campaign, organically.
Influencers lent their names to the campaign, organically.
By sharing their dyslexic names, people made the invisible disorder more visible.
By sharing their dyslexic names, people made the invisible disorder more visible.
Brand microsite
Brand microsite
Brand Microsite
Brand Microsite
Campaign moodboard
Campaign moodboard

KEO PVT. LTD. (Product Innovation)

Chai-Fi: A tea kettle that generates Wi-Fi
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Emailers, banners, posts, landing pages

Objective: Create buzz around MG Hector, India’s first truly connected car.
Objective: Create buzz around MG Hector, India’s first truly connected car.

We created a series of mailers to drive registrations for the Live webcast.
Created for Airtel - India’s largest telecom company.
Created for Airtel - India’s largest telecom company.
Welcoming new landline users.
Welcoming new landline users.
Topical – National Bow Tie Day
Topical - Father’s Day
Topical - Father’s Day
Topical – National Boyfriend Day
Topical – National Boyfriend Day
Topical – National Crossword Puzzle Day
Topical – National Crossword Puzzle Day
World Environment Day - IndusInd Bank
Topical - Mother's Day
Topical - Mother's Day
Topical – Independence Day
Topical – Independence Day
Showcasing Airtel’s wide network.
Showcasing Airtel’s wide network.
Promoting Social Banking for IndusInd Bank.
Promoting Social Banking for IndusInd Bank.
App push notification for Airtel.
App push notification for Airtel.
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Promoting Number Portability service for Airtel.
Promoting Number Portability service for Airtel.
Airtel launched a data and device protection service.
Airtel launched a data and device protection service.

The landing page was designed to raise awareness and acquire new customers.
Maxit App by Aditya Birla Finance Limited
Maxit App by Aditya Birla Finance Limited

The landing page was designed to highlight the key benefits, user testimonials, and the steps to get started.
SwiftPay App by IndusInd Bank
SwiftPay App by IndusInd Bank

The landing page was designed to highlight the key benefits and the steps to get started.

INDUSIND BANK CSR (Website Innovation)

The Other Men In Blue
The game had no visuals or text. Users had to play by listening to the sound of ball bearings just like blind cricketers.
The game had no visuals or text. Users had to play by listening to the sound of ball bearings just like blind cricketers.
Newspapers and celebrities started referring to Indian Blind Cricket team as ‘The Other Men In Blue’.
Newspapers and celebrities started referring to Indian Blind Cricket team as ‘The Other Men In Blue’.
Mailer to direct traffic to the website.
Mailer to direct traffic to the website.

INDUSIND BANK (Campaign)

Brand Microsite
Brand Microsite
Emailer
Emailer
Print ad
Print ad
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