McDonald’s Canada: The giving page

The holiday season is a time of giving. But with over 60% of Canadians feeling financially stretched after the pandemic, it was difficult for most of them to continue with this tradition.

So we created the Giving Page, a microsite that allowed Canadians to help their community and further McDonald’s fight against food insecurity.

All they had to do was visit the microsite and for every unique visit, McDonald’s Canada donated a meal to Food Banks Canada. With this campaign, we made the act of donating as simple as visiting a site and rallied Canadians against the problem of rising food insecurity.

**The Giving Page reached its target of 500,000 within days of launch.**

**We leveraged media releases, influencers, owned and paid media to rally Canadians.**

Agency: Weber Shandwick
Role: Concept
CD: Brendan Watson